Privacy Policy

Effective date: 4 October 2025

This Privacy Policy explains how your personal data is collected, used, and protected when you visit this website, in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Who We Are
We operate an affiliate website focused on helping UK small and medium enterprises (SMEs) discover useful digital and AI tools. We are the Data Controller for the purposes of the UK GDPR.
Contact: info@aiforsme.co.uk

What Personal Data We Collect
We may collect and process the following types of data:

  • Name and email address (when you sign up for a newsletter or download a resource)
  • IP address and device/browser information
  • Referral and affiliate link tracking data
  • Behavioural and analytics data (via cookies)
  • Any messages or enquiries you send us directly

How We Use Your Information
We use your personal data for the following purposes:

  • To send newsletters, updates, or downloadable content you have requested
  • To improve website performance, content, and user experience
  • To deliver affiliate links and track purchases for commission purposes
  • To comply with legal and regulatory obligations

Legal Basis for Processing
We rely on the following lawful bases to process your data:

  • Consent, for example when you subscribe to email marketing or accept analytics cookies
  • Legitimate interests, such as tracking affiliate referrals or improving our website and services
  • Legal obligation, when required to disclose information to regulators or comply with the law

How We Store and Protect Your Data
Your data is stored securely using third-party providers such as email marketing platforms (for example, ConvertKit or MailerLite) and website hosting services. Access is restricted to authorised personnel only, and data is encrypted or pseudonymised where possible to reduce risk.

How Long We Keep Your Data
We keep your personal data only for as long as necessary to fulfil the purposes for which it was collected, including any legal, accounting, or reporting requirements. You can unsubscribe or request deletion of your personal data at any time by contacting us.

Sharing of Personal Data
We do not sell or rent your personal data. However, we may share it with:

  • Email service providers, to send newsletters and updates
  • Analytics and advertising platforms, such as Google Analytics or Facebook
  • Affiliate networks, for commission tracking and performance measurement

All third parties we work with are required to comply with data protection laws and may only process your information according to our instructions.

International Transfers
Some of our service providers or affiliate partners may process your data outside the UK. Where this occurs, we ensure that adequate safeguards are in place, such as the UK’s International Data Transfer Agreement, Standard Contractual Clauses, or an adequacy decision by the UK Government.

Your Rights Under UK GDPR
You have the right to:

  • Access the personal data we hold about you
  • Correct any inaccurate or incomplete information
  • Request deletion of your data
  • Object to or restrict how we process your data
  • Withdraw your consent at any time

To exercise any of these rights, please contact us at info@aiforsme.co.uk. We aim to respond to all legitimate requests within one month.

Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in law, technology, or our data practices. The updated version will always be available on this page and will include the date of the most recent revision.

Contact
If you have any questions about this Privacy Policy or how your personal data is handled, please contact us at info@aiforsme.co.uk