AI Tools for Marketing

Get Response
What it offers: GetResponse is a comprehensive, all-in-one marketing platform best known for its flexible email marketing and advanced automation. It also provides tools for building landing pages, creating sales funnels, sending SMS, maintaining a simple CRM, dynamic segmentation, A/B testing, detailed analytics, and e-commerce integrations.
Best for: SMEs wanting a single marketing platform to manage email, SMS, automation, and lead capture. E-commerce companies looking to automate lifecycle and cart abandonment emails. Agencies and consultants managing multiple brands or clients with advanced segmentation. Marketers needing strong integration with CRM, e-commerce, and analytics tools.
Example use cases: A baby products e-commerce company want to automate and personalise their email campaigns to improve open ratesl and an education provider wants to significantly grow their lead list by running email campaigns and automated webinar funnels.
Paid plans: Starter Plan: £10.66/month. Marketer Plan: £36.08/month. Creator Plan Plan: £41.82/month. Enterprise Plan: Custom.
Pro tip: Utilise GetResponse’s visual automation builder and dynamic segmentation features to set up personalised, behavioral email sequences, such as sending special offers only to subscribers who have clicked specific links or abandoned a shopping cart. Combine this with GetResponse’s “Perfect Timing” feature to automatically deliver messages at the exact moment each recipient is most likely to open, significantly increasing your engagement and conversion rates.

Wati
What it offers: Wati.ai offers the ability to schedule promotion campaign or general communications via messages on Whatsapp to large customer bases using no-code. (If desired, Wati.ai also offers the ability to manage follow-up messages through AI chatbots to manage customer service responses - see our Customer Service page.)
Best for: SMEs aiming to optimise promotions and communications via WhatsApp.
Example use cases: A travel agent wants to send a new promotion via Whatsapp to all its segmented 'staycation' customers instantly; and an online t-shirt company wants to advise customers when to expect their delivery via Whatsapp.
Paid plans: Growth Messaging Plan: £49/month.
Pro tip: Segment your audience and personalise each bulk message. By grouping contacts based on behaviors, preferences, location, or purchase history, you significantly increase engagement rates and reduce unsubscribes or spam reports.

Gamma
What it offers: Gamma is an AI-powered tool designed to create beautiful, professional-looking documents, presentations, and slide decks effortlessly. Starting from a simple prompt, it automatically generates well-structured content with logical flow, combining text, visuals, and interactive elements such as embedded videos, charts, and live links. Gamma uses a modular card-based layout allowing easy customisation of sections, themes, and styles. Users can add AI-generated or uploaded illustrations, apply branded themes, and export/share finished documents in various formats like PDF, web pages, LinkedIn posts, or slides.
Best for: Anyone looking to convert ideas, notes, or existing content into visually appealing, shareable documents without design skills, and the ability to make detailed changes simply through prompts.
Example use cases: A marketing agency wants to quickly generate branded client presentations or campaign proposals with multiple theme previews and interactive charts, speeding up pitch preparation and approval cycles; and an SME wants to create investor pitch decks or business plans with cohesive design and live data embeds, streamlining fundraising and communication.
Paid plans: Plus Plan: £6/seat/moth. Pro Plan: £12/seat/month.
Pro tip: Leverage Gamma’s multi-theme generation feature to instantly preview how your document or presentation looks in different styles, making it easy to select the best fit for your audience or brand.

Mailerlite
What it offers: MailerLite is an easy-to-use email marketing platform designed to send email campaigns, automations, with a drag-and-drop email builder, landing page and website creation, and sign-up forms. It also included the ability to sell digital products directly in the platform.
Best for: MailerLite is best suited for small businesses which focus on newsletters, product launches, or basic email marketing without the complexity of advanced marketing suites. It’s a great choice if you want a clean editor, essential automation, and landing page tools bundled together at an affordable price. Its interface is also straightforward, making it ideal for beginners and those who want to avoid a steep learning curve.
Example use cases: A startup wants to build email lists with sign-up forms and landing pages without outsourcing can do so seamlessly; and an online digital store wants to sell downloads or subscriptions directly through the platform.
Paid plans: Growing Business Plan: $9/month/ Advanced Plan: $18/month. (Can be accessed by UK businesses)*
Pro tip: Leverage MailerLite’s auto-resend feature to boost open rates by resending campaigns just to subscribers who didn’t open the initial email, increasing engagement and conversions.
*How To Save On Foreign Transactions

AdCreative
What it offers: AdCreative is an advanced AI-powered platform which enables businesses and marketers to generate high-performing digital ad creatives (banners, ad copy, product images, and even videos—quickly and at scale). The platform analyses your website or product pages, audience, and marketing goals to automatically craft conversion-focused ad visuals and text optimised for channels like Facebook, Instagram, Google, and LinkedIn. It offers predictive analytics to forecast which creatives are most likely to perform best in real campaigns, helping to maximise return on ad spend while minimising effort and guesswork.
Best for: Small businesses needing quick, effective, and affordable digital ads without hiring designers or copywriters.
Example use cases: A food distribution business wants to create 10+ ad variations to increase its customer leads; and an e-commerce startup wants to instantly produce on-brand ads with custom product images and optimised copy for flash sales, new launches, and holiday promotions.
Paid plans: Starter Plan: $20/month. Professional Plan: $125/month. Ultimate Plan: $300/month. Enterprise Plan: Custom. (Can be accessed by UK businesses)*
Pro tip: Before launching, upload your generated ads into AdCreative.ai’s Creative Scoring tool. This AI will assess and score each creative on its predicted click-through and conversion potential—letting you focus budget and efforts only on those likely to succeed, saving time and money on traditional A/B testing.
*How To Save On Foreign Transactions

Kit
What it offers: Kit is an email marketing platform designed for creators and SMEs to build subscriber lists, automate email campaigns, and grow sales funnels.
Best for: Businesses wanting easy-to-use, scalable email marketing solutions.
Example use cases: An author who wants to automate newsletters and book launches; and a consultant who wants to nurture leads.
Paid plans: Creator Plan: $25/month. Creator Pro: $50/month. (Can be accessed by UK businesses)*
Pro tip: Use lead magnets like free guides to rapidly grow your subscriber base.
*How To Save On Foreign Transactions

Comparison table

Want a product that charges in a foreign currency? See: How To Save on Foreign Transactions

	GetResponse	Gamma	Wati.io	MailerLite	AdCreative	Kit (best free plan)
Best For	✅ Marketers and SMEs needing strong automation and webinar support	✅ Professionals and teams needing fast, beautiful AI slide decks and docs	✅ SMEs & enterprises automating WhatsApp conversations with AI chatbots and mass messaging	✅ SMEs, creators & nonprofits wanting simple, affordable email marketing + automations	✅ SMBs, agencies, ecommerce & marketers wanting fast, conversion-focused ad creatives	✅ Creators and SMEs looking for audience growth and automation
Email Campaigns	✅ Drag-and-drop editor, A/B testing, autoresponders, pre-designed templates	❌ No email campaigns; only AI-generated presentations/docs	✅ WhatsApp broadcast campaigns with pre-approved templates	✅ Drag‑and‑drop editor, rich templates, A/B testing, automation triggers	❌ Not for email; creates ads for major platforms	✅ Broadcasts, sequences, newsletters with automation
Automation & Segmentation	✅ Advanced workflows, behaviour-based triggers	❌ No email marketing automation	✅ Visual chatbot builder, keyword triggers, team inbox & routing	✅ Automation builder with triggers, conditions, actions; list tagging & segmentation	✅ Automates/scoring creatives; predicts ad performance	✅ Visual automation builder with tagging & segmentation
Landing Pages & Forms	✅ Built-in landing page builder with forms	✅ AI-generated pages with embeds	✅ WhatsApp flows as forms within chat	✅ Landing page builder, pop‑up forms, embedded signup forms	✅ Generates ad creatives from URLs; no landing page builder	✅ Customisable landing pages and lead forms
Ease of Use	✅ Clean interface with onboarding	✅ Minimal UI, fast generation; ideal for non‑designers	✅ Intuitive; slight learning curve for integrations & AI knowledge base	✅ Very user‑friendly; clean interface with guided tips	✅ Simple — generate, download, launch ads in seconds	✅ Creator‑friendly and intuitive interface
Paid Plans	Starter Plan: £10.66/month Marketer Plan: £36.08/month Creator Plan: £41.82/month Enterprise Plan: Custom	Plus Plan: £6/seat/month Pro Plan: £12/seat/ month	Growth Plan: £49/month	Growing Business Plan: $9/month Advanced Plan: $18/month. (Can be accessed by UK businesses)	Starter Plan: $20/month Premium Plan: $125/month Ultimate Plan: $300/month Enterprise Plan: Custom (Can be accessed by UK businesses)	Creator Plan: $25/month Creator Pro Plan: $50/month (Can be accessed by UK businesses)
	Visit GetResponse	Visit Gamma	Visit Wati.io	Visit MailerLite	Visit AdCreative	Visit Kit