SEO & LLMO AI Tools
Search Engine Optimisation (SEO) and Large Language Model Optimisation (LLMO)
Search Engine Optimisation (SEO) is the process of improving a website’s visibility in search engine results pages (like Google) by optimising content, structure, and technical elements so that it’s more easily found and ranked for relevant keywords. It includes strategies like keyword research, content creation, meta tags, internal linking, mobile-friendliness, and backlink building.
Large Language Model Optimisation (LLMO), is a newer subset of optimisation. It relates to optimising a website’s content so it is more easily discovered, interpreted, and surfaced by LLMs like Perplexity and ChatGPT. This involves using natural, conversational language, structuring content clearly with questions and answers, adding schema markup for context, and ensuring factual accuracy and authority so that the content is more likely to be quoted, recommended, or summarised by AI-driven tools and assistants.
- Rank Prompt (for LLMO)
- What it offers: Rank Prompt is an AI visibility and answer‑engine optimization platform that tracks whether your brand gets recommended by AI assistants/LLMs like ChatGPT, Gemini, Perplexity, Claude, Grok, and Google AI Overviews and tells you how to improve.
- Best for: Any SME business wanting to improve its ranking in the AI Assistants/LLMs.
- Example use cases: A B2B software company wants to scan “best X software for Y” queries across ChatGPT, Gemini, and Perplexity, finds its brand is missing in comparison lists, then refactors category‑level content and schema based on the platform’s recommendations, or a marketing agency wants to set up a project for a client’s product line, runs a baseline scan, implements deeper supporting content and citation outreach, and then re‑runs the same prompts to show a clear jump in AI‑mention share over time.
- Paid plans: Starter Plan: $39.17/month. Pro Plan: $71.25/month. Agency Plan: $119.17/month. (Can be accessed by UK businesses*)
- Pro tip: Use Rank Prompt like a diagnostic engine, not just a tracker: run a focused set of 20–50 high‑intent, category‑level prompts, note the absence or weakness of your brand in specific AI models, then prioritise only the highest‑impact fixes (schema, 2–3 citation targets, and 1–2 content pillar pages); this avoids endless “rank‑everything” mode and keeps your answer‑engine optimisation work tightly tied to visible lifts in AI‑driven visibility.
- SE Ranking
- What it offers: SE Ranking is a comprehensive SEO software suite which helps SMEs improve their search engine visibility, track rankings, audit their websites, spy on competitors, and discover the keywords which bring in real business. It’s packed with features like AI-powered on-page SEO analysis, backlink monitoring, keyword suggestions, content optimisation, and even local SEO tools. It now also has an LLM rankings section and helps identify natural-language search terms and long-tail keywords, which are highly aligned with how users phrase queries to LLMs like Perplexity and ChatGPT.
- Best for: SMEs which want to attract more traffic from Google, improve their website rankings, and get a clear return on their SEO efforts — perfect for trades, agencies, online stores, local services, and consultants.
- Example use cases: A fashion boutique wants to track their most important keywords, optimise product pages, and monitor backlinks. Within 60 days, they improve visibility for 20+ keywords and see a 30% boost in organic traffic; and a plumbing company uses SE Ranking’s Local Marketing Tool to track local keywords, benchmark against nearby competitors, and improve their Google Business profile. Result: more local bookings with no extra ad spend.
- Paid plans: Essential Plan: £44/month. Pro Plan: £78/month. Business Plan: £167.20/month.
- Pro tip: Use SE Ranking’s AI-powered On-Page SEO Checker to analyse your pages against top-performing competitors through its step-by-step recommendations.
- Mangools
- What it offers: Mangools is a suite of beginner-friendly SEO tools designed to help small businesses improve their online visibility. Its free plan offers access to essential features like keyword research, backlink analysis, SERP tracking, and competitor insights, but it only has limited daily searches/lookups.
- Best for: SMEs looking to dip their toes into SEO without the overwhelm or high cost.
- Example use cases: A local bakery wants to find the best keywords like “artisan sourdough near me” to rank higher in Google searches; and a consultancy business wants to track how its website appears in search results compared to competitors in the same region.
- Paid plans: Basic Plan: $29.90/month. Premium Plan: $44.90/month. Agency Plan: $89.90/month. (Can be accessed by UK businesses)*
- Pro tip: Use the free keyword finder once per day to identify long-tail keywords with low competition — ideal for blog posts, product pages, and local SEO without paid ads.
- *How To Save On Foreign Transactions
Comparison table
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| Feature | Rank Prompt | SE Ranking | Mangools (best free plan) |
|---|---|---|---|
| Best For | ✅ Teams wanting visibility tracking & optimisation for AI‑generated answers (ChatGPT, Gemini, Perplexity, Google AI Overviews, etc.) | ✅ SMEs wanting an all‑in‑one, affordable SEO toolkit | ✅ Beginners exploring keyword research & rank tracking |
| Keyword Research | 🟠 Researches “AI‑friendly” prompts and comparison queries rather than traditional keyword volume | ✅ Extensive keyword database with strong filtering options | 🟠 5 lookups per 24h with 15 related keywords per search |
| Rank Tracking | ✅ AI visibility tracking across ChatGPT, Gemini, Perplexity, Claude, Grok, and Google AI Overviews | ✅ Track 500–15,000 keywords (plan dependent) | ✅ Up to 50 tracked keywords on free plan |
| Site Audit | ❌ Not a full site‑crawler; focuses on AI‑citation and visibility gaps (schema, backlinks, content depth) | ✅ Detailed site audit tool with recommendations | ❌ Not included in free plan |
| Backlink Analysis | 🟠 Relies on external backlink data (e.g., via competitor‑site analysis) but highlights where AI cites your backlinks | ✅ In‑depth backlink data and competitor comparison | 🟠 Limited backlink checks only |
| Content Optimisation | ✅ Recommends schema, citations, and content‑depth improvements to boost AI‑driven relevance | ✅ AI content editor available as an add‑on | ❌ No content optimisation in free plan |
| Marketing & SEO Tools | ✅ AI visibility dashboards, competitor‑brand tracking, and multiple‑model prompts tailored to answer‑engine optimisation | ✅ Competitor analysis, keyword grouping, and local SEO | ❌ Limited keyword and SERP tools only |
| Projects / Keyword Support | ✅ Manage multiple brands/projects with prompt sets and AI‑model‑specific campaigns | ✅ 5 projects (Essential) to unlimited (Business) | ✅ Up to 5 tracked projects (free plan) |
| Integrations & API | 🟠 Limited; mainly designed as a standalone AI‑visibility layer, though data can be exported for use alongside tools like SE Ranking | ✅ Integrates with GA4, GSC, Power BI, HubSpot, Salesforce | ❌ No API or integrations in free plan |
| Data Export | ✅ Exports visibility scores, rankings, and AI‑answer snapshots (plan‑dependent) | ✅ Available in all paid plans | ❌ Not available in free plan |
| Ease of Use | ✅ Intuitive dashboards focused on AI‑visibility rather than deep technical SEO | ✅ Intuitive and easy for beginners | ✅ Very beginner‑friendly and simple interface |
| Paid Plans | Starter Plan: $39.17/month Pro Plan: $71.15/month Agency Plan: $119.17/month (Can be accessed by UK businesses*) |
Essential £44/month Pro £78/month Business £167.20/month |
Basic $29.90/month Premium $44.90/month Agency $89.90/month (Can be accessed by UK businesses*) |
| Visit Rank Prompt | Visit SE Ranking | Visit Mangools |