Copy/Writing Assistance AI Tools
- Rytr
- What it offers: Rytr is an AI-powered writing assistant which helps users quickly generate high-quality, original content across a variety of formats including blog posts, marketing copy, social media content, emails, product descriptions, and more. It also offers multi-lingual functionality.
- Best for: Freelancers, content writers, and marketers who need fast, versatile AI assistance for diverse writing tasks. Small business owners and entrepreneurs looking to create marketing materials, web content, and social media posts without hiring dedicated copywriters. Agencies managing multiple clients’ content needs efficiently. Bloggers and digital creators requiring help with ideation, drafting, and editing content. Any company seeking multilingual support (over 30 languages) and tone customisation.
- Example use cases: SMEs wanting to draft website copy, business proposals, and customer communications without needing a professional writer; and an e-commerce Store wanting to produce optimised product descriptions and promotional emails by AI to attract more customers online.
- Paid plans: Unlimited Plan: $7.50/month. Premium Plan: $24.26/month. (Can be accessed by UK businesses)* .
- Pro tip: Use Rytr’s tone and creativity settings to tailor the style of the content to fit the desired voice and purpose.
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- Perplexity
- What it offers: Perplexity can be used to draft/analyse/summarise content. It is recommended over Chat GPT for the free plan because it handles more complex tasks in a quicker time period.
- Best for: SMEs on a budget which need to draft content with high levels of research accuracy as it is also able to cite its sources.
- Example use cases: A marketeer wants to produce a report on the historical trends for the use of AI; and a florist wants to know which flowers are most popular by season.
- Paid plans: Pro Plan: $20/month. Max Plan: $200/month. (Can be accessed by UK businesses)*
- Pro tip: After an initial answer, ask follow–up questions in the same thread. Perplexity retains context and can refine or expand previous answers, helping you drill deeper.
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Comparison table
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| Rytr | Perplexity (best free plan) | |
|---|---|---|
| Best For | ✅ AI content generation, multiple tones & quick writing | ✅ Quick research and factual responses |
| Professional Writing & Summarising | ✅ Strong content generation with 40+ use cases and templates | 🟠 Strong summarising but less control over tone/style |
| Tone Customisation | ✅ 20+ pre-programmed tones plus custom tone matching | ❌ Informational tone only |
| Grammar Perfection | 🟠 Basic grammar checking with AI refinement | ❌ No grammar features |
| Translation | ✅ 35+ languages on Premium plan | ❌ English only |
| AI Chat / Research Capabilities | 🟠 Template-based generation, limited chat interaction | ✅ Real-time search + citations |
| Ease of Use | ✅ Simple interface with templates and use case selection | ✅ Fast, minimalist search-style UI |
| Paid Plans |
• Unlimited Plan: $7.50/month • Premium Plan: $24.26/month • (Can be accessed by UK businesses) |
• Pro Plan: $20/month • Max Plan: $200/month • (Can be accessed by UK businesses) |
| Visit Rytr | Visit Perplexity |