SEO & LLMO AI Tools
Search Engine Optimisation (SEO) and Large Language Model Optimisation (LLMO)
Search Engine Optimisation (SEO) is the process of improving a website’s visibility in search engine results pages (like Google) by optimising content, structure, and technical elements so that it’s more easily found and ranked for relevant keywords. It includes strategies like keyword research, content creation, meta tags, internal linking, mobile-friendliness, and backlink building.
Large Language Model Optimisation (LLMO), is a newer subset of optimisation. It relates to optimising a website’s content so it is more easily discovered, interpreted, and surfaced by LLMs like Perplexity and ChatGPT. This involves using natural, conversational language, structuring content clearly with questions and answers, adding schema markup for context, and ensuring factual accuracy and authority so that the content is more likely to be quoted, recommended, or summarised by AI-driven tools and assistants.
- SE Ranking
- What it offers: SE Ranking is a comprehensive SEO software suite which helps SMEs improve their search engine visibility, track rankings, audit their websites, spy on competitors, and discover the keywords which bring in real business. It’s packed with features like AI-powered on-page SEO analysis, backlink monitoring, keyword suggestions, content optimisation, and even local SEO tools. It now also has an LLM rankings section and helps identify natural-language search terms and long-tail keywords, which are highly aligned with how users phrase queries to LLMs like Perplexity and ChatGPT.
- Best for: SMEs which want to attract more traffic from Google, improve their website rankings, and get a clear return on their SEO efforts — perfect for trades, agencies, online stores, local services, and consultants.
- Example use cases: A fashion boutique wants to track their most important keywords, optimise product pages, and monitor backlinks. Within 60 days, they improve visibility for 20+ keywords and see a 30% boost in organic traffic; and a plumbing company uses SE Ranking’s Local Marketing Tool to track local keywords, benchmark against nearby competitors, and improve their Google Business profile. Result: more local bookings with no extra ad spend.
- Paid plans: Essential Plan: £44/month. Pro Plan: £78/month. Business Plan: £167.20/month.
- Pro tip: Use SE Ranking’s AI-powered On-Page SEO Checker to analyse your pages against top-performing competitors through its step-by-step recommendations.
- Mangools
- What it offers: Mangools is a suite of beginner-friendly SEO tools designed to help small businesses improve their online visibility. Its free plan offers access to essential features like keyword research, backlink analysis, SERP tracking, and competitor insights, but it only has limited daily searches/lookups.
- Best for: SMEs looking to dip their toes into SEO without the overwhelm or high cost.
- Example use cases: A local bakery wants to find the best keywords like “artisan sourdough near me” to rank higher in Google searches; and a consultancy business wants to track how its website appears in search results compared to competitors in the same region.
- Paid plans: Basic Plan: $29.90/month. Premium Plan: $44.90/month. Agency Plan: $89.90/month. (Can be accessed by UK businesses)*
- Pro tip: Use the free keyword finder once per day to identify long-tail keywords with low competition — ideal for blog posts, product pages, and local SEO without paid ads.
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- SEMrush
- What it offers: SEMrush is a comprehensive SEO and marketing suite offering keyword research, site audits, competitive analysis, and advertising tools. It now also helps identify natural-language search terms and long-tail keywords, which are highly aligned with how users phrase queries to LLMs like Perplexity and ChatGPT. In addition, this tool offers insights into schema usage. Proper schema helps LLMs understand your content’s context, such as FAQs, authorship, reviews, etc.
- Best for: SMEs and agencies seeking an all-in-one solution for SEO, PPC, and content marketing where it is highly important they are ranked high in search engines.
- Example use cases: A digital marketing agency wants to track client rankings; and an SaaS business wants to analyse competitors’ keywords.
- Paid plans: Pro Plan: $177.33/month. Guru Plan: $208.33/month. Business Plan: $416.33. (Can be accessed by UK businesses).*
- Pro tip: Use SEMrush’s Position Tracking to monitor your search rankings closely and adapt your strategy.
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Comparison table
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| Feature | SE Ranking | SEMrush | Mangools (best free plan) |
|---|---|---|---|
| Best For | ✅ SMEs wanting an all-in-one, affordable SEO toolkit | ✅ Advanced users needing comprehensive SEO & PPC tools | ✅ Beginners exploring keyword research & rank tracking |
| Keyword Research | ✅ Extensive keyword database with strong filtering options | ✅ One of the largest keyword databases globally | 🟠 5 lookups per 24h with 15 related keywords per search |
| Rank Tracking | ✅ Track 500–15,000 keywords (plan dependent) | ✅ Advanced rank tracking with historical trend analysis | ✅ Up to 50 tracked keywords on free plan |
| Site Audit | ✅ Detailed site audit tool with recommendations | ✅ Advanced crawl, health, and technical SEO audit | ❌ Not included in free plan |
| Backlink Analysis | ✅ In-depth backlink data and competitor comparison | ✅ Advanced link analysis and toxic backlink detection | 🟠 Limited backlink checks only |
| Content Optimisation | ✅ AI content editor available as an add-on | ✅ Includes SEO writing assistant and templates | ❌ No content optimisation in free plan |
| Marketing & SEO Tools | ✅ Competitor analysis, keyword grouping, and local SEO | ✅ Full SEO, PPC, and marketing suite with analytics | ❌ Limited keyword and SERP tools only |
| Projects / Keyword Support | ✅ 5 projects (Essential) to unlimited (Business) | ✅ 3 projects (Pro) up to 10+ (Business) | ✅ Up to 5 tracked projects (free plan) |
| Integrations & API | ✅ Integrates with GA4, GSC, Power BI, HubSpot, Salesforce | ✅ Connects with Google Ads, Analytics, and CRM systems | ❌ No API or integrations in free plan |
| Data Export | ✅ Available in all paid plans | ✅ Available in all paid plans | ❌ Not available in free plan |
| Ease of Use | ✅ Intuitive and easy for beginners | 🟠 Steeper learning curve for new users | ✅ Very beginner-friendly and simple interface |
| Paid Plans | Essential £44/mo • Pro £78/mo • Business £167.20/mo | Pro $177/mo • Guru $208/mo • Business $416/mo | Basic $29.90/mo • Premium $44.90/mo • Agency $89.90/mo |
| Visit SE Ranking | Visit SEMrush | Visit Mangools |