Social Media Management AI Tools
- SocialPilot
- What it offers: SocialPilot is a comprehensive social media management platform which helps users schedule, publish, and analyse content across multiple social channels. It incorporates AI-driven content suggestions, automatic scheduling, and hashtag analysis to optimise social media presence and engagement.
- Best for: SMEs looking for an affordable yet powerful AI-powered social media scheduler.
- Example use cases: A t-shirt business wants to schedule and manage social media posts for several platforms from a single dashboard; and a cycle brand wants to collaborate with team members on social campaigns through shared calendars and approval workflows.
- Paid plans: Essential Plan: £20.40/month. Standard Plan: £34.85/month. Premium Plan: £68.85/month. Ultimate Plan: £137.70/month.
- Pro tip: Leverage SocialPilot’s AI content suggestions alongside its bulk scheduling feature to plan weeks of posts in advance. This helps maintain a consistent posting schedule while saving time, ensuring your social media presence remains active and engaging without daily manual effort.
- Ocoya
- What it offers: Ocoya is an all-in-one AI-powered platform for content creation, social media scheduling, and automated copywriting, built specifically to help small businesses grow their online presence faster and with less effort. It combines an intuitive post designer, copy generation (like ChatGPT), a powerful scheduler, and built-in analytics, all in one sleek dashboard. What makes Ocoya stand out is its ability to instantly generate ready-to-post content and captions using AI, saving you hours of time every week. With over 1,000+ templates and support for all major social channels, it’s perfect for SMEs who need results without hiring an agency.
- Best for: SMEs which want to boost their brand visibility on social media, automate content posting, and create eye-catching designs and captions in minutes.
- Example use cases: A small online jewellery shop wanted to design stunning Instagram posts with AI-generated captions, schedules a month’s content in advance, and track engagement — all from one place. This helped increase follower growth by 45% in three months, without any extra hires; and a fitness coach wanted to build motivational quote cards, short reels, and Facebook posts using Ocoya’s Canva-style editor and AI assistant. He scheduled daily posts for two weeks in 20 minutes — freeing up more time for client sessions while keeping his content consistent.
- Paid plans: Bronze Plan: $15/month. Silver Plan: $39/month. Gold Plan: $79/month. (Can be accessed by UK businesses)*
- Pro tip: Use Ocoya’s AI Caption Generator + Hashtag Suggestion combo to instantly create attention-grabbing social media posts which are optimised for reach — perfect for when you’re low on time but high on ambition.
- *How To Save On Foreign Transactions
- Vista Social
- What it offers: Vista Social is a social media management platform designed for individuals, businesses, and agencies who want to manage content, engagement, and performance across multiple social platforms — all from one dashboard. It supports publishing, scheduling, reporting, social listening, and review management, with automation and collaboration tools built in.
- Best for: SMEs with active social media profiles.
- Example use cases: A yoga studio wants to maintain a consistent posting schedule and build community engagement across platforms; and an online arts & crafts store wants to plan product launch campaigns across TikTok, Pinterest, and Instagram, while tracking post engagement and conversions.
- Paid plans: Standard Plan $32/month. Professional Plan: $64/month. Advanced Plan: $120/month. Enterprise Plan: Custom. (Can be accessed by UK businesses)*
- Pro tip: Take advantage of content queues and AI-driven caption suggestions to keep your posting consistent without burning out. Pair it with their smart inbox to streamline engagement — especially helpful when you’re juggling multiple platforms or clients.
- *How To Save On Foreign Transactions
- SocialBu
- What it offers: SocialBu is an AI-assisted social media management tool offering multi-channel scheduling, content creation support, and detailed analytics. It helps users automate posting, engage audiences with AI-generated content, and manage interactions across various social networks from one platform.
- Best for: SMEs which want AI writing assistance for social media captions and posts.
- Example use cases: A training team wanting to create onboarding or compliance videos without filming sessions; and an online tutor wanting to publish multi-lingual lesson previews using different AI avatars.
- Paid plans: An influencer wants to utilise AI to quickly generate engaging captions and ideas for posts; and an electrical products company wants to track audience engagement through built-in analytics to optimise content performance.
- Pro tip: Use SocialBu’s AI writing assistant to craft tailored social media posts and combine this with its scheduling and automation tools. This workflow helps produce high-quality content faster, keeping your social channels active while reducing the effort spent on content creation.
- *How To Save On Foreign Transactions
Comparison table
Want a product that charges in a foreign currency? See: How To Save on Foreign Transactions
| SocialPilot | Ocoya | Vistasocial | SocialBu (best free plan) | |
|---|---|---|---|---|
| Best For | ✅ Agencies, SMEs, marketing teams needing multichannel scheduling and reporting. | ✅ Social media beginners and small teams wanting AI-powered content creation and scheduling. | ✅ Brands and agencies managing multi-platform campaigns with focus on engagement and analytics. | ✅ Users wanting a free plan with flexible scheduling and social inbox capabilities. |
| Post Scheduling | ✅ Schedule posts to Facebook, LinkedIn, Instagram, TikTok, Twitter/X, Pinterest, Google Business. Supports queueing, recurring posts, bulk upload. Client and team approval workflows; content calendar with drag-and-drop. White-label scheduling for agency clients. |
✅ AI-powered post creation with Travis AI, auto-scheduling across major platforms. Canva and Crello integration, RSS import, bulk scheduling, visual calendar. Workspace collaboration for teams and clients. |
✅ Advanced publishing with queues, time slots, drag-and-drop calendar. Visual planners, bulk, collaborative, AI-assisted scheduling. Canva integration and auto-optimized posting times. |
✅ Flexible scheduling with queues, categories, drag-and-drop calendar. Custom posting times, recurring posts, campaign sequencing. Supports major social networks and messaging platforms. |
| Analytics & Reporting | ✅ In-depth analytics on engagement, reach, and performance. Automated, white-label PDF reports. Team & client dashboards; bulk analytics download. |
✅ Real-time analytics for engagement, reach, and conversion tracking. Exportable reports and weekly performance summaries. |
✅ Fully customizable, exportable, automated analytics. Competitor tracking, sentiment analysis, brand trend dashboards. |
✅ Platform-specific post analytics, downloadable reports. Built-in social trends and reporting automation on paid plans. |
| Social Inbox / Engagement | ✅ Unified social inbox for multiple platforms. Real-time notifications & team assignment. |
🟡 Engagement metrics dashboard; no full inbox. | ✅ One Inbox for all platforms, with internal notes, tagging, sentiment monitoring. | ✅ Unified conversations, direct replies, automation available (paid only). |
| Ease of Use | ✅ Modern interface; quick onboarding, intuitive multi-client support. | ✅ Minimal UI, AI-guided post writing, drag-and-drop visual planner. | ✅ Sleek UI, team onboarding, visual queue tools. | ✅ Simple, mobile-first dashboard, easy access to key tasks. |
| Paid Plans | Essential Plan: £20.40/month Standard Plan: £34.85/month Premium Plan: £68.85/month Ultimate Plan: £137.70/month |
Bronze Plan: $15/month Silver Plan: $39/month Gold Plan: $79/month |
Standard Plan: $39/month Professional Plan: $79/month Advanced Plan: $149/month Enterprise Plan: Custom pricing |
Standard Plan: $15.80/month Super Plan: $49.20/month Supreme Plan: $165.80/month |