Social Media Management AI
SocialPilot
What it does: SocialPilot is a comprehensive social media management platform which helps users schedule, publish, and analyse content across multiple social channels. It incorporates AI-driven content suggestions, automatic scheduling, and hashtag analysis to optimise social media presence and engagement.
Best for: SMEs looking for an affordable yet powerful AI-powered social media scheduler.
Example use cases: A t-shirt business wants to schedule and manage social media posts for several platforms from a single dashboard; and a cycle brand wants to collaborate with team members on social campaigns through shared calendars and approval workflows.
Paid plans: Essential Plan: £20.40/month. Standard Plan: £34.85/month. Premium Plan: £68.85/month. Ultimate Plan: £137.70/month.
Pro tip: Leverage SocialPilot’s AI content suggestions alongside its bulk scheduling feature to plan weeks of posts in advance. This helps maintain a consistent posting schedule while saving time, ensuring your social media presence remains active and engaging without daily manual effort.
Ocoya
What it does: Ocoya is an all-in-one AI-powered platform for content creation, social media scheduling, and automated copywriting, built specifically to help small businesses grow their online presence faster and with less effort. It combines an intuitive post designer, copy generation (like ChatGPT), a powerful scheduler, and built-in analytics, all in one sleek dashboard. What makes Ocoya stand out is its ability to instantly generate ready-to-post content and captions using AI, saving you hours of time every week. With over 1,000+ templates and support for all major social channels, it’s perfect for SMEs who need results without hiring an agency.
Best for: SMEs which want to boost their brand visibility on social media, automate content posting, and create eye-catching designs and captions in minutes.
Example use cases: A small online jewellery shop wanted to design stunning Instagram posts with AI-generated captions, schedules a month’s content in advance, and track engagement — all from one place. This helped increase follower growth by 45% in three months, without any extra hires; and a fitness coach wanted to build motivational quote cards, short reels, and Facebook posts using Ocoya’s Canva-style editor and AI assistant. He scheduled daily posts for two weeks in 20 minutes — freeing up more time for client sessions while keeping his content consistent.
Paid plans: Bronze Plan: $15/month. Silver Plan: $39/month. Gold Plan: $79/month. (Can be accessed by UK businesses)
Pro tip: Use Ocoya’s AI Caption Generator + Hashtag Suggestion combo to instantly create attention-grabbing social media posts which are optimised for reach — perfect for when you’re low on time but high on ambition.
SocialBu
What it does: SocialBu is an AI-assisted social media management tool offering multi-channel scheduling, content creation support, and detailed analytics. It helps users automate posting, engage audiences with AI-generated content, and manage interactions across various social networks from one platform.
Best for: SMEs which want AI writing assistance for social media captions and posts.
Example use cases: An influencer wants to utilise AI to quickly generate engaging captions and ideas for posts; and an electrical products company wants to track audience engagement through built-in analytics to optimise content performance.
Paid plans: Standard Plan: $15.80/month. Super Plan: $49.20/month. Supreme Plan: $165.80/month. (Can be accessed by UK businesses)
Pro tip: Use SocialBu’s AI writing assistant to craft tailored social media posts and combine this with its scheduling and automation tools. This workflow helps produce high-quality content faster, keeping your social channels active while reducing the effort spent on content creation.
Hootsuite (best free plan)
What it does: Manage up to 5 social media accounts (Facebook, Instagram, LinkedIn, Twitter/X, TikTok) in one dashboard. You can schedule unlimited posts with a calendar view, utilise AI-powered content assistance (OwlyGPT) for drafting posts and captions, or analyse basic performance analytics for published content. Best for: Solopreneurs and small teams seeking simple, no-cost post scheduling and basic content performance insights.
Example use cases: A local coffee shop wants to plan daily Facebook and Instagram posts about menu specials to attract more customers; and a personal trainer wants to share motivational quotes and workout videos on TikTok and Twitter on a regular, scheduled basis, without worrying about paying extra for multiple platforms.
Paid plans: Standard Plan: £89/user/month. Advanced Plan: £249/user/month. Enterprise Plan: Custom Pro tip: Leverage the AI-assisted caption generator to keep your content fresh and save time on brainstorming social copy.
